Marty in NoCal is a trucker that operates on the Pacific Coast of the United States. He became infamous for his first call in late 2006, and his praise for the show.

"But I'm not alone. I have a buddy that rides along with me every morning. My buddy's name is Jim Rome."

This became the genesis of "Marty and Jim" wars suggesting a "close relationship" between the two.

On January 12, 2007, he called in briefly to crack on Larry Mandt, the former producer of Rome's TV show, Jim Rome is Burning, who had just been fired.