The "Jim Everett rule" is an unwritten rule of The Jim Rome Show that no caller or e-mailer shall refer to a football player, particularly a quarterback, by a female name.
This references an indicent on Rome's first national TV show on ESPN2, Talk2, where he had Jim Everett on as a guest after having refered to him as "Chris Everett", a play on female tennis player Chris Evert's name, several times on The Jim Rome Show, suggesting Everett was soft and shied away from getting hit. Rome, who was 29 at the time and didn't know better, referred to Jim as "Chris" several times to his face, leading to Jim assaulting Rome on-stage, with the show cutting to a commercial.
Rome has addressed the issue several times on his show, most recently on February 11, 2011, when he credited Al Michaels and Jason Kidd for being his interviews that same night and thanked them for possibly saving his career. Also during Radio Row 2011 in Dallas, during the week leading up to the Superbowl, Jim Rome practically spent a whole segment addressing the Jim Everett issue. He admitted and reiterated several times that he made a terrible mistake. Rome also stated that it's not a taboo subject and that he will talk about it if it's relevant and within context.